One of those rare books that leave you wanting to know more and take action.
“Natural capital refers to the natural resources and ecosystem services that make possible all economic activity, indeed all life. …Yet current business practices typically fail to take into account the value of these assets. As a result, natural capital is being degraded and liquidated by the wasteful use of such resources as energy, materials, water, fiber, and topsoil.
The first of natural capitalism’s four interlinked principles, therefore, is radically increased resource productivity. Implementing just this first principle can significantly improve a firm’s bottom line, and can also help finance the other three. They are: redesigning industry on biological models with closed loops and zero waste; shifting from the sale of goods (for example, light bulbs) to the provision of services (illumination); and reinvesting in the natural capital that is the basis of future prosperity.”
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