“Cradle to Cradle” by William McDonough and Michael Braungart

Eco-Efficiency vs. Eco-Effectiveness The authors pointed out the ineffectiveness of the “eco-efficiency” movement, as characterized by the Four R’s (Reduce, Reuse, Recycle and Regulate). Eco-efficiency does not halt depletion and destruction, it simply slows them down. They propose a new system in which designs are modeled on nature, specifically, the cycles of materials in nature and services provided by the self-sustaining, self-generating ecosystems. “Imagine a building like a tree, a […]

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